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Should you focus on website marketing or design?
If you are in the process of creating a new website, where do you start and where should you focus on? Should you focus on creating a solid internet marketing strategy that will include your content, message and sales funnel to reach your business goals? Should you...
Has your website been hit by the latest Google update?
Google has always been updating their search algorithm to provide their users with the best and most relevant search results. A digital marketing campaign should never be set in stone so that you have the flexibility to adjust your strategy when these updates...
Test the quality of your website
How can you test the quality of your website when you receive it back from your designer/developer? Not everyone is technical web savvy so it's sometimes difficult to check all the nitty gritty details which the smart-ones called HTML or PHP, how can you make sure...
The meaning of social objects
While doing some research today for some enhancements to a couple of my social networks, I came across an excellent presentation on Slideshare about Jyri Engeström titled "Social Objects". Social Objects Defined Social objects, as we may call the objects that mediate...
Make your website better than your competitors
Your website is a proper business tool that generate sales and leads. Treat it the same way as your business and show the world that you are serious about your business and that you are the most logical business to do business with. To do this you have to integrate...
Starting your website with your business goals
If you are in the process of planning a new website or restructuring your existing website, did you know that the best way and to achieve the most out of your website is by integrating your business goals onto the website? Ask yourself the question: Why do you really...
The battle between Google and Facebook
Facebook is constantly adding new updates to their network. Especially ones that are similar to Google+. For people not familiar with Google+ how "Circles" works is that you can add and categorize people that you are interested in following into circles that you...
Don’t just measure the bounce rate for SEO
In the SEO (search engine optimisation) circles it's common to think that if your website has a high bounce rate, the overall conversions on your site will also be poor. The bounce rate of your website and individual website is also a ranking factor determining the...
Ways to do a competitor analysis for SEO
Once you start with an SEO (search engine optimisation) campaign, the first thing you should do is start with competitor analysis. What other competitors are there that you are competing against? How well are their websites optimised? It's important that you...
Getting up to speed with social media marketing
If you are thinking of starting a social media campaign, you need to make sure that you are targeting the right audience for your business. To generate new potential prospects with your campaign, it's necessary to plan and create and effective social media strategy....
Optimise your ecommerce store for SEO
The internet is continuing to evolve and expand at a non stopping rate. Brands have had the ability to earn money from sales and branding online with various ecommerce strateggies. This is good as there are many opportunities available online, but it also increases...
Social objects connects us together with social media
While doing some research today on a new social media marketing strategy for a client, I came across an excellent presentation on Slideshare by Jyri Engeström titled "Social Objects". Social objects, as we may call the objects that mediate social activities are often...
Social Media Marketing: The truth about starting a campaign
Social media is a way of getting others to talk about your services, brand or products. It's about finding your customers where they are. Social media is not simply buying a banner add that runs on a social network. It uses marketing techniques to generate discussion...
How to get your website visitors to buy from you
It's a fact that businesses today are using the internet in many ways to generate leads and to close sales. You can't just have a normal static website anymore that is only there for to showcase your brochure. You need a business website that can grab your target...
Have an app? How to promote it with internet marketing
If you have a smartphone or a tablet which I'm sure you have one, did you know there are thousands of apps available on the iTunes App store and the Google Play store? There are many and more are currently being developed and launched everyday. From Games to tools to...
Social media marketing is not free
You must have heard it before with all the buzz online that social media marketing is free. It doesn't cost you anything. In reality, that is one big lie! Sure, it's free to create a profile on the top social media channels like Google+, Facebook, Twitter, LinkedIn,...
How to integrate keywords in your content marketing plan
Did you know that keywords are not just about placing them in your title, headings and content? They are directly how your visitors are searching for any of your products or services online. It's the words people type into their favourite search engine when they have...
How to create content for your SEO strategy
It's 2015 and the days are long gone where your business could get away with a static 5 page website for your internet marketing strategy. It's a fact that Google will give your more weight on your website when you regularly add new and unique content to your website....
