If you are in the process of creating a new website, where do you start and where should you focus on? Should you focus on creating a solid internet marketing strategy that will include your content, message and sales funnel to reach your business goals? Should you rather focus on getting the design right to make a solid impact to first time and returning visitors?
In my opinion, you should go the route of getting an internet marketing strategy to support your other marketing campaigns as well as your business goals. This is what will drive interested visitors to your website, generate leads and also sales. A great design should still be used, but don’t let the design of your website drive your decisions.
How do you get started with this?
Internet marketing strategy tips
- Ask yourself what do you want to achieve with your website. Do you want to build an email database list or generate leads immediately? If you are an office where people have to make appointments with you, you will want to showcase your telephone number prominently and have a booking form online.
- You need to research and understand your target audience. Why will they come to your website? What questions are they asking? Can your website answer them and provide them with a solution? Understand them and you will know how to position your content and message.
- Once your visitors arrive they should complete an action. Do they need to sign up to a newsletter, call you or request for more information? Your messaging should always be to the point on what you want them to do.
- Make your website visible to the search engines and to people visiting social media channels. Create dedicated strategies get your website on Google and selected social media channels.