When it comes down to Internet Marketing and exposing your website to the online world, you have to make important decisions if you are thinking about Search Engine Optimization (SEO) to get your website ranked on the search engines. One question you will have to answer early on is if you would like to focus more on SEO for your business or branding.
In my opinion, SEO is one of the best methods you can use to get more targeted traffic to your website, but if you are focused more on the marketing aspect of your business, branding can also play an important role. To explain what I mean, you cannot SEO your website with pure branding, but you can brand your business through SEO. That is an important difference you have to learn early on in the game.
How are you going to rank on Google?
Many business have made the mistake by publishing their website and to start marketing their online presence before they even considered how they are going to rank on Google. With the new buzz of social media online, many companies are only thinking about SEO and Web 2.0, but nothing else. But in all honesty, you really have to consider consumer perceptions as well. And that is what branding is all about.
Branding can be seen as a completely new marketing way. It is everything that you do to plant your brand and business name into prospects minds. There are many ways you can go about branding your business with search engine optimization and social media, but I won’t use only those to mediums to go about it.
At the end of the day, you want all of the mediums you are targeting to drive home your business message. Once you have achieved branding success and you have reached a certain level of brand awareness to the public, then you social media and SEO campaigns will be more successful.