Creating great magnetic content online for article marketing is one of the easiest methods to build awareness and to market your business online. Trust me, in the beginning it’s not that easy to start writing, but once you get the hang of it, it’s quite easy to regularly churn out quality articles to support your online marketing strategy.
Google and all the other search engines lives and breaths content. If you search for anything online, what do you get? Content. How are you going to make sure your target audience reads your content and take an action that can turn into a conversion? By providing them with quality content. Here’s a couple of tips to help you get started with writing quality content
Article marketing tips
What topic to write about: Choose a topic that you are interested in and relates to your business. Publish educational articles to educate your audience is a great method to get them reading and sharing your content.
Magnetic title: One of the first things people will notice on your website and even Google’s search results is the title of your article. Use magnetic titles that grabs the attention of your readers.
Ask questions: Another great method is if you are using questions in your title and content to make your readers engage with your content. Keep the content interesting and ask your audience a question so that they can respond.
Don’t focus on hard selling: People hate advertisements. They see it all the time. Don’t focus on selling with your article marketing, rather focus on educating your readers and helping them with their problems. If your content can solve a problem they might have, they will come back for more.
Scannable content: People hate reading blocks and blocks of text online. Format your content so that it’s easily scannable by using shorter paragraphs, headings, sub headings, and lists.
Article marketing is still one of the best online marketing strategies that you can implement to get the attention of your target audience and the search engines.