4 Benefits of social media marketing

4 Benefits of social media marketing

Social Media Marketing (SMM) is not just a trend anymore. It is growing bigger everyday and more companies are jumping onto the Web 2.0 bandwagon hoping to get some brand exposure for their services or products. Social media marketing can be as complex or as simple as...
Which social media channel to use?

Which social media channel to use?

Over the last few years we have seen the demise of a couple of social media marketing channels such as Myspace.  Facebook has been king in this arena since its launch in 2004.  So far, Facebook has over 1 billion users making it the biggest social network ever. ...
Beginning a social media strategy

Beginning a social media strategy

Social media is a way of getting others to talk about your services, brand or products.  It’s about finding your customers where they are.  Social media is not simply buying a banner add that runs on a social network.  It uses marketing techniques to generate...