A few years ago, by just having a website was enough for a internet marketing strategy. A simple copy and paste website with basic information regarding your business and a contact form was the norm. Those days by just having a plain old boring website was enough to get noticed by others. Those were the old days and just by having a website, you were considered to be a professional. Those days are long gone and welcome to Web 2.0!
The internet has grown much more competitive and crowded than the days when having a simple website was enough. Every successful business is on the web – well, most of them. How do you increase your visibility online so that you can stand out between all the noise?
Firstly, you will have to understand and know your topic before you can take action. The web can be a powerful business channel if utilized correctly. Once you understand your target market and who they are, the possibilities are endless. Your website can be turned into a powerful lead generating tool.
Does your website have a focus point?
Every website big or small should have a central focus point and a set of objectives. What is the purpose of your website? Is it to increase your visibility online? Build brand awareness? Sales and leads? Here’s a couple of tips to help you your website stand out from the noise.
Attract interested people: There are millions of websites online. Every website needs a solid plan to attract buyers. Traffic to your website can originate from organic SEO, PPC (Pay Per Click), referral traffic, social media marketing or even affiliate marketing to name but a few.
Engage with your visitors: The days are long over where marketing messages are only shoved down the throats of the public with no interaction from their side. People want to interact and engage with what they are reading if they find it interesting. By only posting your name and business address on your website is not enough. Why don’t you try a social media marketing strategy to get the word out about your business? Why not use Twitter, Facebook and LinkedIn to build up brand credibility?
Conversions: Every websites needs a conversion sequence built in. This is not just having a simple call to action. It is your sales and business strategy for a business call or a lead.
Create a solid business plan with a set of objectives for your website. What do you want to accomplish with your site? Your website is much more than just a simple brochure.
