Search Engine Optimization (SEO) doesn’t have to be complicated and hard. There is a simple step process anyone can use on their website or blog to get good rankings on the search engines. These methods uses the most important principles for high quality rankings. The methods explain below also assumed you have already picked the keywords you want to rank for.
In today’s digital environment, no internet marketing strategy is complete without a proper on and off page search engine optimization strategy. Find below a couple of tips to help you with your on page SEO strategy.
Search Engine Optimization Tips
Title: Use the best keywords in the beginning of your titles . Every page on your website and blog should have different titles and you should use the best keywords that are relevant to that page.
Headings: Heading tags are given a high importance by Google. Place your keywords and phrases at the beginning of your heading tags.
Content: Use the keywords you have selected in your content. Each content page should be about 300 words and the text should be of high quality because you are writing for both the search engines and visitors. You should also plan a content growth strategy. Regularly add new pages, articles and blog posts to your website and blog. Every new blog post that you add is seen as a new page.
Related pages: If you have a couple of pages or blog posts regarding a particular topic, having these related with links to each other can yield many long tail search phrases for you.
Link building: Link building is still one of the best strategies to help you get good rankings on the search engines. Try to get other related websites to link to. You can also link your blog posts to the most relevant page on your website.
Analytics: Always use analytics to identify which keywords and phrases your website is already attracting targeted traffic for. Check for the number of unique visitors, bounce rate and the time visitors spends on your website. This will allow you to understand your visitors behavior and it can measure the success of your campaign.
