Google AdWords is one of the most popular forms of pay per click advertising. Whenever a person conducts a search, paid results appear in the centre or side of the screen because of Google AdWords. Advertisers pay when someone clicks on the ads. Besides triggering clicks, there are various benefits related to Google AdWords, as listed below.
The main benefit is the immediate results it gives. Unlike SEO that takes months to give good results, Google AdWords generates immediate traffic to your website. So for newly launched businesses and products, this can decide the launch’s failure or success.
Another benefit of Google AdWords is that it can be customized. You can select target keywords and avoid the cheap and free keywords which don’t trigger ads. You can also create the message for the adverts, choose the web pages to take people to and lots more. To top it all, you can also dictate when you want your adverts to show up on ads and opt out of weekends and out of hours advertising.
Most people like Google AdWords for the financial control it offers. You decide how much you want to pay for each click, and accordingly set a daily budget. You can bid as much as you can afford for important keywords and lower your bid for other keywords. As there is no minimum or maximum amount to spend each day, manage your bids to make the most of your budget.
Last but not least, Google AdWords provides you with lots of data related to your advertising campaign. Though overwhelming to beginners, the data however tell you which keywords provide maximum traffic and sales or enquiry conversions, the adverts that generate maximum clicks, the most effective landing pages, which add position generates maximum clicks and much more. In other words, you know everything related to your Google AdWords campaign.