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4 Benefits of social media marketing
Social Media Marketing (SMM) is not just a trend anymore. It is growing bigger everyday and more companies are jumping onto the Web 2.0 bandwagon hoping to get some brand exposure for their services or products. Social media marketing can be as complex or as simple as...
Get into the habit of sharing social media content
There's a couple of methods you can use to measure the ROI of your social media marketing campaign. For many, it is the number of "likes" and "followers" they have and the conversation that occurs between themselves and their followers. For others, the main focus...
Get your business visible online
The online world is booming and many people are turning to the web for business, whether it's large or small companies. The online world is changing at the speed of light and new technologies are being developed every day. Due to the ongoing shift in the online...
How to Change the Email Signature on an iPad
When you get an iPad straight out of the box, you'll notice that Apple has applied their own "signature" on your sent email. To customize it your own way and fashion, here is how to change it. Step 1 Go into the Settings of the...
Why your website should be focused around your business goals and objectives
There are many businesses online with poorly designed websites or no website at all. These businesses do not understand the true nature of the world wide web and how their website can be used to help them achieve their business goals. The businesses that have websites...
Which social media channel to use?
Over the last few years we have seen the demise of a couple of social media marketing channels such as Myspace. Facebook has been king in this arena since its launch in 2004. So far, Facebook has over 1 billion users making it the biggest social network ever. ...
How to integrate social media into your business
Online you will find many opportunities and methods that you can start using to promote your brand, services and products. Social media marketing is a great medium that you can use in just about any business. You shouldn't use social media marketing in it's own silo,...
Beginning a social media strategy
Social media is a way of getting others to talk about your services, brand or products. It's about finding your customers where they are. Social media is not simply buying a banner add that runs on a social network. It uses marketing techniques to generate...
How to generate more business with social media
With many small businesses wanting to build a name for themselves on the social web, the chances are very good that they are always looking for new ways to improve their campaigns to be more successful. When they started out with their social media marketing campaign,...
How to improve your website success page
Many times the success page of your website is the ultimate conversion page. This is the page people should see after they have done a successful purchase, downloaded a report or subscribed to your newsletter. You shouldn't just thank them for taking an action, but...
Why you should use social media in your business
In 2008 social media marketing became a huge buzzword. This was the time when many brands saw an opportunity and began implementing and integrating various social media campaigns into their existing marketing strategies. This was huge and many jumped on the bandwagon,...
How to build solid links with social media
It is a well-known fact that if you want to rank well on the search engines such as Google with your internet marketing strategy, you need quality links. Your website needs trusted and relevant links from a variety of sources before your website will rise in the...
Which social media channel to use?
Choosing the correct social media marketing channel to use for marketing purposes in your business shouldn't be a hard decision once you understand and know what each platform does. In my experience, one platform won't be enough so you should at least target 2-3...
Using QR codes in your internet marketing strategy
What are QR codes and do people know how to use them? Can people really be bothered in using them? QR codes have been around for a while but they are only becoming popular now. QR codes are often used by billboard advertising and magazines. If you are considering to...
Blogging optimisation and SEO
Many small businesses are quite familiar with blogging, but doesn't know that blogging can be an awesome traffic generator and help increase the search engine optimisation (SEO) rankings and traffic of a website. Having a blog on your website is an excellent SEO tool...
Listen first and then start your social media marketing campaign
If you have made the step to start using social media marketing for your business to generate sales, leads and to build a community, what should be the first step? Should you start with blogging, Facebook, Twitter or even LinkedIn? What should you do first? The first...
Safety First is why maintenance on any website is necessary today
Safety first! I saw this article today about safety first by Wordfence which reminded me why I always inform my clients that maintenance is necessary on a website. This is only one of the reasons, and by the way an important one at that. Read the article, leave a...
The benefits of cloud computing
Normal businesses running office computers together with in office servers are moving towards cloud computing. Cloud computing lets businesses use the internet that consists of networks within networks. Instead of having dedicated software and hardware on each...
