by Johnny Da Silva | Aug 20, 2014 | Social Media
Social media marketing is like having a friendly conversation with your best friend over the telephone. It is also like walking into an old high school friend at the shopping mall and just catching up. Social media is all laid back and conversational. Many new...
by Madeleine Da Silva | Aug 18, 2014 | Social Media
Social media is an instrument on communication that facilitates social behaviour online. It’s also a medium that can be used to build brand awareness and influence the perception of your brand online. It’s a digital word of mouth medium and can be used to...
by Johnny Da Silva | Aug 16, 2014 | Online Reputation Management
The online world is huge and anyone has the ability to post an opinion (good or bad) in mere seconds on the web. For your company, these opinions could be the difference between a potential prospect interested in your services or decided to look somewhere else based...
by Johnny Da Silva | Aug 13, 2014 | Blogging, ORM
In the last couple of years online marketers have realised the benefits and power of social media marketing. While social media is an excellent medium to build brand authority and reputation, it is vital to maintain your business reputation online. Online reputation...
by Madeleine Da Silva | Aug 11, 2014 | Internet Marketing
Over the last few years the internet has changed the way businesses operate and internet marketing is now key in determining success online. It is a fact these days that if your business doesn’t have an online presence, you are truly missing out on a huge...
by Johnny Da Silva | Aug 9, 2014 | Internet Marketing
In today’s tough economic times, it makes perfect sense to make cutbacks. With so many companies wanting to save on business expenses, statistics has shown that advertising and marketing costs are usually among the first to receive a smaller budget. To be...
by Johnny Da Silva | Aug 6, 2014 | Blogging, SEO
Search Engine Optimization (SEO) is another form of digital marketing and it plays a vital role in running a successful online business. SEO is a factor that determines how a website will rank for specific keywords and keyword phrases on the search engine result...
by Madeleine Da Silva | Aug 4, 2014 | General
Twitter, Facebook, LinkedIn, Google+, Pinterest…the social web is changing on a daily basis. If you have a small business, I bet you know it can be time-consuming to keep up with all the latest trends and techniques, but you also know that you need to use social...
by Johnny Da Silva | Jul 30, 2014 | Blogging, SEO
Google’s search algorithm makes use of more than 200 different attributes and variables to give a website its ranking. The core concepts of that ranking are made up of the architecture of your site, the content that is housed on the site, the quality and...
by Madeleine Da Silva | Jul 28, 2014 | Social Media
With all the latest interest in Pinterest, it has grown to be one of the fastest growing social networks of all time (at the time of this writing). At end of the previous year, Pinterest was listed alongside Google+ and LinkedIn as one of the best social networks and...
