by Johnny Da Silva | Nov 15, 2014 | SEO
Google’s farmer update (Panda) was introduced a quite a while ago and it was implemented to eliminate most of the low quality sites from Google’s search result pages (SERP’s). Many people believe that this major update was the instant death of article marketing...
by Johnny Da Silva | Nov 12, 2014 | Social Media
Many people and digital marketing agencies believes that social media marketing (SMM) is quick, easy and free. Every business wants to be part of the social media phenomena, but most of them doesn’t understand and know all the facts regarding social media. This...
by Madeleine Da Silva | Nov 11, 2014 | Social Media
In my experience when working with clients and you mention the word “social media marketing”, the Web 2.0 channels they immediately think about are Twitter and Facebook. Why do you need anything else? While LinkedIn is not as popular as the other two,...
by Johnny Da Silva | Nov 5, 2014 | Social Media
If you are into digital marketing and already using social media marketing in your campaigns you most likely know that conversation is king with Web 2.0. When most people start with social media marketing, it is really hard not to behave like a small child getting a...
by Johnny Da Silva | Oct 25, 2014 | Internet Marketing
Your digital marketing strategy that can consist of social media marketing, SEO, PPC, etc, should always be designed to attract targeted visitors to your website or online profile and finally get them to complete a specific action. The main focus point should always...
by Johnny Da Silva | Oct 22, 2014 | Social Media
Most internet marketing experts will agree that the Google Search Algorithm is busy increasing its use of social signals at specific page level. This has included links within popular tweets and various other social factors to be included on the search engine results...
by Madeleine Da Silva | Oct 20, 2014 | Social Media
Your social media marketing campaign and Twitter strategy has everything in place. You have solid goals, boast a good Twitter profile, engage with your clients, and you even know the ins and outs of your targeted audience and when you should be tweeting to them. You...
by Johnny Da Silva | Oct 18, 2014 | Blogging, Social Media
If you are interested in a social media marketing campaign for your business, the first thing you should do is to draw up a social media marketing strategy. This strategy should be an extension of your overall marketing campaign. It should be integrated with your...
by Johnny Da Silva | Oct 15, 2014 | Blogging
Have you seen blogs where thumbnails are displayed next to the blog post content usually found on the home page, search pages, categories and archive pages of the blog? Have a look at popular blog’s and news channels online to see this in action. With many...
by Madeleine Da Silva | Oct 13, 2014 | Social Media
There are five objectives that companies can pursue with their social media marketing campaign. Objectives are the key (glue) to a successful social media strategy. It is very important that you identify your social media objectives before you start with your...
