by Madeleine Da Silva | Nov 11, 2014 | Social Media
In my experience when working with clients and you mention the word “social media marketing”, the Web 2.0 channels they immediately think about are Twitter and Facebook. Why do you need anything else? While LinkedIn is not as popular as the other two,...
by Johnny Da Silva | Nov 5, 2014 | Social Media
If you are into digital marketing and already using social media marketing in your campaigns you most likely know that conversation is king with Web 2.0. When most people start with social media marketing, it is really hard not to behave like a small child getting a...
by Johnny Da Silva | Oct 22, 2014 | Social Media
Most internet marketing experts will agree that the Google Search Algorithm is busy increasing its use of social signals at specific page level. This has included links within popular tweets and various other social factors to be included on the search engine results...
by Madeleine Da Silva | Oct 20, 2014 | Social Media
Your social media marketing campaign and Twitter strategy has everything in place. You have solid goals, boast a good Twitter profile, engage with your clients, and you even know the ins and outs of your targeted audience and when you should be tweeting to them. You...
by Johnny Da Silva | Oct 18, 2014 | Blogging, Social Media
If you are interested in a social media marketing campaign for your business, the first thing you should do is to draw up a social media marketing strategy. This strategy should be an extension of your overall marketing campaign. It should be integrated with your...
by Madeleine Da Silva | Oct 13, 2014 | Social Media
There are five objectives that companies can pursue with their social media marketing campaign. Objectives are the key (glue) to a successful social media strategy. It is very important that you identify your social media objectives before you start with your...
