Social Media Marketing (SMM) is not just a trend anymore. It is growing bigger everyday and more companies are jumping onto the Web 2.0 bandwagon hoping to get some brand exposure for their services or products. Social media marketing can be as complex or as simple as you want it to be, but to get the best results from your campaign, an optimized SMM strategy needs to be created that works hand in hand with your business objectives.
Even though there are many benefits to start a Social Media Marketing campaign, here’s a couple of benefits you can enjoy with a proper SMM initiative.
Brand building
Your social media profiles can rank on their own on Google and other search engines, increasing your online visibility. Your social media profiles are also one more place for your to develop your network and connect with your target audience. With these profiles you can inject some personality into your brand and let your network engage with you on a regular basis. Social networks are the perfect spot for breeding brand ambassadors that are interested in your services or products. You can also use these to build lasting relationships with repeat customers.
Targeted traffic
Your social media profiles act as a filter in attracting targeted traffic and then pushing them over to your actual blog or website. The more targeted visitors you are getting to your website and blog, the better chance you will have of pushing them to take an action that can increase your ROI and your conversion rate.
Content promotion
The more times a piece of your content is shared to their own network, the more valuable it becomes on the search engines. From a digital marketing standpoint, these social signals can impact how your content is ranked on the search engines. From a more traditional marketing perspective, the more people who shares your content, the greater potential reach it has.
Public relations
Twitter is seen by many as a valuable go to source for information. With Twitter it is all about real-time sharing. Social media have revolutionized how information is shared online. What does this mean for your business? Social media allows companies to connect with their audience as a situation is busy developing. This means that you have a chance “as it happens” to participate as it is happening. Your social media profiles are also an excellent method to interact and communicate with the press. You can connect with local news sources and journalists directly, giving them instant access to breaking news story.
