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Growing Your Personal Brand
Growing Your Personal Brand Creating and growing your personal brand can be an exciting and enriching experience. While it may take time and hard work for you to create the perfect brand for yourself, it will always be worth it. To get things started, you will find...
Happy Spring 2014
Spending too much time on social media
If you do a simple search on Google, you will find many social media "experts" stating that there is no such thing as too much social media. If you are a business owner, then you should know that time equals money. When promoting and creating awareness for your...
Benefits of social media marketing
Whether people are using social media to stay in touch with family, friends, colleagues, form new business alliances or just to stay in touch with current customers, the explosion of Web 2.0 made this possible. For example, organizations that successfully utilizes...
Beware of these mistakes with blogging
Blog marketing is an easy digital marketing method of writing your blog posts so that both the blog post that you publish and the relevant website page it is linking to will get good rankings for specific keywords and phrases on the search engines. This blog writing...
Is it important to manage an online crisis?
Do you know what people are talking about you or your business online? Did you know that people will talk about the services or products your business offers without your participation? Have you ever noticed any negative feedback or discussions taking place on popular...
Avoid these mistakes with social media marketing
Social media marketing is like having a friendly conversation with your best friend over the telephone. It is also like walking into an old high school friend at the shopping mall and just catching up. Social media is all laid back and conversational. Many new...
How to launch a social media marketing campaign
Social media is an instrument on communication that facilitates social behaviour online. It's also a medium that can be used to build brand awareness and influence the perception of your brand online. It's a digital word of mouth medium and can be used to engage...
Online reputation management is reactive and proactive
The online world is huge and anyone has the ability to post an opinion (good or bad) in mere seconds on the web. For your company, these opinions could be the difference between a potential prospect interested in your services or decided to look somewhere else based...
Monitor your reputation with online reputation management
In the last couple of years online marketers have realised the benefits and power of social media marketing. While social media is an excellent medium to build brand authority and reputation, it is vital to maintain your business reputation online. Online reputation...
It's important to understand internet marketing
Over the last few years the internet has changed the way businesses operate and internet marketing is now key in determining success online. It is a fact these days that if your business doesn't have an online presence, you are truly missing out on a huge marketing...
Why internet marketing is important
In today's tough economic times, it makes perfect sense to make cutbacks. With so many companies wanting to save on business expenses, statistics has shown that advertising and marketing costs are usually among the first to receive a smaller budget. To be honest, this...
How does Google crawling and indexing work for SEO?
Search Engine Optimization (SEO) is another form of digital marketing and it plays a vital role in running a successful online business. SEO is a factor that determines how a website will rank for specific keywords and keyword phrases on the search engine result...
Is your social media campaign working?
Twitter, Facebook, LinkedIn, Google+, Pinterest...the social web is changing on a daily basis. If you have a small business, I bet you know it can be time-consuming to keep up with all the latest trends and techniques, but you also know that you need to use social...
SEO Today – What are the Most Important Attributes?
Google's search algorithm makes use of more than 200 different attributes and variables to give a website its ranking. The core concepts of that ranking are made up of the architecture of your site, the content that is housed on the site, the quality and relevant...
Starting a Pinterest social media strategy
With all the latest interest in Pinterest, it has grown to be one of the fastest growing social networks of all time (at the time of this writing). At end of the previous year, Pinterest was listed alongside Google+ and LinkedIn as one of the best social networks and...
Google making changes that needs to be taken note of
It's no surprise that Google, the most popular search engine in the world, has made some massive changes in the last few months. If you've not been paying attention, what has been happening is that many smaller website owners and marketing companies are breaking out...
The advantages of social media
The main objective of social media marketing is not to increase sales even though it could be one of your goals, but to increase your visibility and credibility by engaging online with your target audience. The sales will follow after you have established yourself as...
