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Why you should actively monitor your Twitter profile
Your social media marketing campaign and Twitter strategy has everything in place. You have solid goals, boast a good Twitter profile, engage with your clients, and you even know the ins and outs of your targeted audience and when you should be tweeting to them. You...
Social media marketing strategy
If you are interested in a social media marketing campaign for your business, the first thing you should do is to draw up a social media marketing strategy. This strategy should be an extension of your overall marketing campaign. It should be integrated with your...
How to enable post thumbnails on WordPress
Have you seen blogs where thumbnails are displayed next to the blog post content usually found on the home page, search pages, categories and archive pages of the blog? Have a look at popular blog's and news channels online to see this in action. With many WordPress...
What is your primary social media objective?
There are five objectives that companies can pursue with their social media marketing campaign. Objectives are the key (glue) to a successful social media strategy. It is very important that you identify your social media objectives before you start with your...
Are you sharing your content with social media?
There's a couple of methods you can use to measure the ROI of your social media marketing campaign. For many, it is the number of "likes" and "followers" they have and the conversation that occurs between themselves and their followers. For others, the main focus...
Social media together with online reputation management
If you have strong competition online, ORM (online reputation management) is a very important aspect of social media marketing that you cannot ignore any more. There are numerous ways people can track down reviews of a company or a particular product before they make...
The growing trend of Cloud Computing
Normal businesses running office computers together with in office servers are moving towards cloud computing. Cloud computing lets businesses use the internet that consists of networks within networks. Instead of having dedicated software and hardware on each...
How to control your WordPress widgets – Widget Logic
Widget Logic is quite a nice plugin that you can use to control where your WordPress widgets appear with WordPress conditional tags. Once you have installed the plugin, all of your widgets will have an extra text field where you can use WordPress conditional tags to...
How to add any RSS feed to your WordPress blog
Have you seen blogs where different types of RSS feeds are displayed on pages and blog posts? If you have installed WordPress out of the box, the only way that you can add RSS feeds to your theme is usually via the "RSS" feed widget but then it is only displayed on a...
Social media link building for results
It is a well-known fact that if you want to rank well on the search engines such as Google with your internet marketing strategy, you need quality links. Your website needs trusted and relevant links from a variety of sources before your website will rise in the...
How to create custom WordPress template pages
WordPress is great! In my opinion it's one of the best PHP frameworks available. Ok, maybe "PHP framework" is a bit far-fetched but since I've started using and developing on WordPress for my websites, I'm not developing around other open source CMS (Content...
Generating traffic with social media
Social media marketing (SMM) is a form of internet marketing that consists of word of mouth marketing through the use of various Web 2.0 channels. These channels consist of blogs, micro blogs, social networks and media sharing (video, photo) websites to name but a...
Starting a social media campaign with listening
In most digital marketing and offline marketing campaigns, market research has always been a fundamental part to determine the success with your marketing initiative. Social media marketing has made it very easy to find out what people are saying about you, what do...
Using Twitter for social media marketing
Twitter is one of the best and easiest social media marketing channels to build up your network and to engage with targeted audiences. The popularity of Twitter is growing each day and everyone can become their own "citizen journalist" by updating their status on...
Internet marketing should always be your number 1 priority
Building up your "internet profile" and business takes time and effort and it is not a simple one time process. Internet marketing should always be ongoing if you want to get the best results. You always need to keep working on it and find ways to improve your...
Personal Branding- Social Media Can Afford you an Advantage.
Personal Branding-Social Media Can Afford you an Advantage. Today it's important not only to be visible in search, but to be visible and transparent online. Your reputation online is of paramount importance in determining where your site will rank and where your...
Communicating with social media
Social media is growing bigger everyday and it is really not just a "trend" anymore. It is becoming a business requirement in the world of digital marketing and engaging with targeted audiences on the web. Being socially active online is all about communication and...
The ABC’s of Internet Marketing-Can Guest Blogging Help You to Brand?
The ABC's of Internet Marketing-Can Guest Blogging Help You to Brand? Today there is a raging debate about the in's and outs as well as the viabilty of guest blogging for use. The debate began when someone told someone else that Matt Cutts, the undisputed king of spam...
