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The Most Common Personal Marketing Mistakes
The Most Common Personal Marketing Mistakes Personal branding is important when you are working on building up a reputation for yourself. This is an online process that takes time to achieve and to be successful, there has to be some definition to achieve....
Optimise the sales funnel of your website
Most websites aren't built to focus on generating sales and leads. The reason for this is because they were not developed and designed to focus on business goals and to engage with their visitors. These are usually just simple brochure websites with basic information...
How blogging could be the answer for your business
Over the last few years competition online has grown tremendously with new businesses popping up everywhere. This is also due to economic reasons where more businesses are trying to find ways to run their business cost effectively. One of the ways many are tackling...
People will judge your business by the look of your website
Did you know that the look and user experience of your website is a direct reflection of your branding online. It's how people view your business and many times people will judge you on this. It's a fact than many online users make judgements about the value and...
Social media marketing should be an ongoing effort
Now is the right time to plan your social media marketing strategy for the rest of the year. By now, you likely have your Facebook Fan Page and Twitter profile setup for your business, connected with each other, and updating your network on a regular basis with...
Why SEO and Social Media are friends
Every company wants to have a great and positive online reputation. You want prospective clients to instantly think of your brand when talking about services or products that you supply. There's nothing better as to be known as the experts in your niche and area of...
Need a new website? Start with your business objectives
If you are in the process of building a new website or an overhaul of your existing one, you most likely know that it's quite a big process. You look at your website from all angles and then create a strategy to build your website. Before you start with this process,...
Branding yourself online
A simple blog is one of the most powerful tools in internet marketing today. A blog can be used to manage online reputations, advertise products and services, position a business as a credible resource, and most importantly it can help to build a brand. Everything...
Did you know that your reputation can be broken in 140 characters?
Having an online reputation management strategy is not a nice to have anymore, but a must have. Keeping track of your brand online and how others are talking about you can provide you with a huge advantage, no matter what niche you are in. Depending on the level of...
Use the Google +1 button on your content
The social media revolution is still going full throttle and now it includes the Google's +1 button. On most of the popular websites, blogs, and other online portals, you will see popular social sharing options such as "Tweet this" or "Like" it on Facebook. Google's...
Web analytics for Twitter
If you are using Twitter as part of your social media marketing strategy I am sure you are aware how difficult it can be sometimes to integrate this channel in your overall marketing strategy for your business. The biggest problem that I have found with Twitter is...
Creating a social media strategy
When you decide that you want to start a social media marketing campaign for your business, you must understand that it needs to be taken seriously. If done correctly, social media can provide huge opportunities for your business. To follow this route requires you to...
Google Panda: Are you still focusing on article marketing?
Google's farmer update (Panda) was introduced a quite a while ago and it was implemented to eliminate most of the low quality sites from Google’s search result pages (SERP’s). Many people believe that this major update was the instant death of article marketing and...
Common social media questions
Many people and digital marketing agencies believes that social media marketing (SMM) is quick, easy and free. Every business wants to be part of the social media phenomena, but most of them doesn't understand and know all the facts regarding social media. This is the...
Social media marketing: Using LinkedIn for PPC
In my experience when working with clients and you mention the word "social media marketing", the Web 2.0 channels they immediately think about are Twitter and Facebook. Why do you need anything else? While LinkedIn is not as popular as the other two, LinkedIn has...
Starting out with social media marketing
If you are into digital marketing and already using social media marketing in your campaigns you most likely know that conversation is king with Web 2.0. When most people start with social media marketing, it is really hard not to behave like a small child getting a...
How to create an optimized digital marketing strategy
Your digital marketing strategy that can consist of social media marketing, SEO, PPC, etc, should always be designed to attract targeted visitors to your website or online profile and finally get them to complete a specific action. The main focus point should always...
The social ranking factor of the Google+ button
Most internet marketing experts will agree that the Google Search Algorithm is busy increasing its use of social signals at specific page level. This has included links within popular tweets and various other social factors to be included on the search engine results...
