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Generate qualified traffic to your website
There are millions of websites online right at this moment - all with content that is indexed. How are you going to get your website be seen in the crowded space online? What internet marketing strategies exist that you can use to drive targeted and unique traffic to...
Search engine optimisation is a must for small businesses
If you are interested in getting the word out online about your local business, did you know that if you focus on local search engine optimisation, you can drive traffic to your website locally? This doesn't mean that you have to go and re optimise your website for...
Optimise your social media profiles to generate traffic
As you might already know, social media marketing is a form of word of mouth marketing through the usage of various social media channels like social networking, blogging, image and video sharing websites. The core role of social media is about building trust and...
Online reputation management tips
Every business owner knows that having a negative online reputation and bad reviews can affect business big time. It's a fact that negative online reviews affects buying decisions and this clearly translates to less and less people buying from you. Many people avoid...
Focus on your best clients with your website
What makes an awesome website that always drives conversions? What separates a great website from the ordinary? It's one that focuses purely on the needs of their best clients. Not just any person stumbling to their website, the best clients that are interested in...
Windows 8 Keyboard shortcuts
Keyboard shortcuts Keyboard shortcuts are combinations of two or more keys that you can use to perform a task that would typically require a mouse or other pointing device. Keyboard shortcuts can make it easier to work with your PC, saving you time and effort as you...
Why you need to add a blog to your marketing arsenal
If you have a small local business such as a restaurant, hardware shop, internet cafe or printer supplier, did you know that by adding a blog to your internet marketing strategy can improve your Google rankings and help you generate new business? This always sounds...
Should the videos on your website auto-play?
If you are displaying videos on your website or a landing page, does it automatically start playing? Do you know if this is the correct way of doing it? While personally I'm not in favour of autoplaying videos, it can serve a purpose depending on the landing page,...
Google Plus Post Ads
Of all the social networking platforms, Google Plus is perhaps the least understood by consumers and businesses alike. While many marketers are quick to write it off as a ghost town, Google Plus is actually the second largest social site with over 300 million monthly...
Your website should connect with your visitors personally
Does your website really connect with your visitors a on a personal level or does it bombard them with hard core statistics and facts about your business? It's the truth that every website has a personality and you should use that your advantage. This can also...
If you are starting a new business, get a website that rocks
If you are starting a new business it's important that you have a solid website that can help you with your business goals. Websites can be powerful lead generating machines, help you with marketing your business, create credibility and also sell products and services...
How to research a company online for business
If you are in the process of doing business with a company online, how do you know if they are scamming you or trustworthy? It's a fact that no one wants to lose money and get caught in a scam. You don't just want to search for their name online. You should check and...
How To Amplify Your Content Marketing Strategy
Everyone knows great content is a key ingredient of a strong content marketing strategy. Although well-written and informative content is important, your content won’t do your brand any good if you don’t have a content amplification strategy in place. The foundation...
How to hire a copywriter
You will find many copywriters online and they com in a range of prices, but should pricing be the only decision maker when searching for a reputable one? Content is king and it's important that the content of your website is unique and of the best quality. It should...
Your website should represent your brand
When someone visits your website, what is their first impression? What is your website saying about your business in the first few seconds of arriving on your site? It's a fact that most people will evaluate your business by looking at the visual appearance on your...
Internet Marketing: Converting website visitors into serious buyers
With internet marketing, timing is key. When a visitor lands on your website, you need to catch them when they are in the right mindset. With this, understanding these people is very important because it will guide you on how to optimise your website so that you can...
Targeting the best keywords for SEO
If you are busy with a search engine optimisation (SEO) campaign, the first step is to always do some keyword research where you can select the best keywords to use in your campaign. These are not just any keywords related to your services or products, but keywords...
How blogging could harm your SEO rankings
Did you know that you can increase your SEO (search engine optimisation) organic rankings by integrating a blog on your website? This is a tried and trusted method of publishing new blog posts that are targeting specific pages on your website. This might sound easy...
