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Blog marketing for internet marketing
Over the last couple of years the competition has grown considerably online - especially for small businesses. This is due to the growth and evolution of the online world as well as more people getting accustomed to using the internet for business. One way many...
A simple SEO process to get results
Search engine optimization (SEO)isn't complicated or hard. There's a simple process you can follow to make sure you get results from your efforts. This process uses the most common and important SEO principles. This process assumes you have already done keyword...
Why your website should support your business goals
When you are busy with the planning of your website, it's important that you take the objectives and goals you want to reach, process them into a strategy, and then create a solid framework on how you can build your website. Trust me, this will make your website life...
The importance of your image online with website design
It's a well known fact that people judges a book by it's cover. With online businesses, this is the same. Your website and image online is a direct reflection of who you are and what you do. It's how people online perceive your business. With more people going online...
Listen to your audience online with social media
With your social media marketing initiative, one of the most important things to do is to listen to what your audience is saying. Social media is a conversation, not a closed-door for your brand. No one wants to be talked at with no ability to respond, whether it is...
Why blog marketing is a must
It's 2014 and the competitor level of businesses has increases dramatically over the last couple of years. This is due to the growth of the internet and tough economic times. One of the ways you can stand out from the crowd and help you reach your business goals is by...
Encourage reviews and testimonials on your website
It's a fact that people are more likely to trust a review and recommendation from a friend than from a robot. We are human and the days are long gone where we could only optimize our websites for Google and enjoy a steady stream of visitors. The online world has...
Conversions: Why you have to focus on your best customers
Do you know what's the difference from a normal website to a top one that is focusing on conversions? The top website main focus is one thing - their best customers. Not just any customers, but their best ones. These are the people that are more than likely interested...
Blogging is awesome – except when you make SEO mistakes
As the title says - "Blogging is awesome!". It's a great SEO (search engine optimization) strategy where you can publish blog posts that target the search engines and your target audience directly. When publishing a blog post, you can target specific pages on your...
Design your e-commerce store for conversions
In digital marketing, it's important that you get your target audience to engage with your website that could lead to a conversion. A conversion for you might mean buying a product or a service, joining your email newsletter list, or simply contacting you. With...
Connect with your target audience online to build trust
Did you know that the perception of your brand is formed by your website visitors as soon as they arrive on your website, blog or other web property. To connect with them, you need to completely understand them, who they are, what interests them, and what they are...
Off page SEO just as important as on page SEO
To get top organic rankings on Google with SEO (search engine optimization), it's important that you practice on page optimization and off page optimization. The online world is becoming more competitive by the day and to stay on top you have to practice both methods...
How to use keywords in the content of your website
For many business websites, SEO search engine optimization and keyword planning is the last step when they build their website. It's usually bolted on afterwards. This is the wrong way to do it because keyword planning should be the first step when designing a new...
Optimize your website navigation
Did you know that by optimizing your website navigation you could improve your overall conversion rate? The navigation of your website should always have a clear path that will take your visitors to find exactly what they are looking for on your website. It should be...
Creating a SEO plan that converts
Your search engine optimization strategy and campaign should always be geared to reach your business objectives, and goals. When creating a SEO strategy for your business, you clearly need to identify what you want to accomplish with your strategy, the keywords you...
Start your website with SEO or add it later?
What is the difference if you are busy designing a new website by integrating search engine optimization (SEO) into it from the beginning or adding it later? It sounds like it can be done either way, but in all honesty, it should always be planned from the beginning....
Should you still practice blog commenting?
Blogging has been around for many many years and is still a valuable medium for social media marketing and search engine optimization (SEO). Blog commenting on other blogs used to be a good practice to acquire links and to gain targeted traffic to your own website or...
How to make your website design successful
If you have a website or a blog, is it successful? Is your website design professional? If it is, is it actually helping your business reach its goals and objectives? If not, you have to change your game plan and think strategically about your target audience and what...
