by Madeleine Da Silva | Aug 18, 2014 | Social Media
Social media is an instrument on communication that facilitates social behaviour online. It’s also a medium that can be used to build brand awareness and influence the perception of your brand online. It’s a digital word of mouth medium and can be used to...
by Madeleine Da Silva | Aug 11, 2014 | Internet Marketing
Over the last few years the internet has changed the way businesses operate and internet marketing is now key in determining success online. It is a fact these days that if your business doesn’t have an online presence, you are truly missing out on a huge...
by Madeleine Da Silva | Aug 4, 2014 | General
Twitter, Facebook, LinkedIn, Google+, Pinterest…the social web is changing on a daily basis. If you have a small business, I bet you know it can be time-consuming to keep up with all the latest trends and techniques, but you also know that you need to use social...
by Madeleine Da Silva | Jul 28, 2014 | Social Media
With all the latest interest in Pinterest, it has grown to be one of the fastest growing social networks of all time (at the time of this writing). At end of the previous year, Pinterest was listed alongside Google+ and LinkedIn as one of the best social networks and...
by Madeleine Da Silva | Jul 18, 2014 | Social Media
The main objective of social media marketing is not to increase sales even though it could be one of your goals, but to increase your visibility and credibility by engaging online with your target audience. The sales will follow after you have established yourself as...
