Internet Marketing

Internet marketing, also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet.

The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant responses and eliciting responses are the unique qualities of the medium. Internet marketing is sometimes considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Management of digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.

Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales.

Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies.

Online content that you publish is one of your most valuable assets on the web. By sharing your content online you can enhance your company’s brand, broadcast your message across the web and demonstrate your expertise to name but a few benefits. Did you know that you can allow the visitors of your website or blog to share your content with others?

Why do you want to share your online content?

By sharing the content found on your blog or website is quite different from someone taking your content without your permission and then brand it in their own name and re publishing it. By having simple content sharing tools such as social bookmarking buttons on your blog or website, your company’s byline and branding will remain intact with a link to the original content source – your website or blog.

The most common way websites have been sharing content in the past is through an easy “email this” to a friend function on the content where you can click the email sharing button or link and the content or blog post can be emailed to anyone.

By encouraging your readers to share your content with others is a really powerful way to drive targeted traffic to extend your brand and to drive traffic to your website or blog.