Getting the best results from your website Your website design should always encourage your visitors to take action. Even though the 3 legged stool strategies are old, it is very important to plan your website strategy. A good website that converts needs to support 3 strategies. The 3 strategies consists of a deep understanding of your targeted audience, how you are going to deliver something of value to your visitors that they will find...

Does your website design bring out emotion with your visitors? Does it only rely on using statistics and facts? Every website should have its own personality and be unique. It could be playfully fun or formal to the point. It can be terribly blunt or even not say anything at all. On your website, building the right personality can help you convince, connect and convert your visitors into buyers. You can use your website’s personality to...

One of the most important factors of having a website is the first impression it leaves on visitors. Does your website look credible, organized and professional? Was the website design done with your business image in mind? Does it reflect your business image? Online, people are judging a book by its cover. If your website looks unprofessional and not trustworthy, then that is most likely the perception that they have of your...